We provide cross-functional business solutions to increase revenue and bottom-line profitability. We develop strategies to recognize the challenges facing your organization while understanding the culture of your internal teams. We deliver expert support in the critical areas of turn-around management, strategic partnering, fundraising, interim executive management, human resources, and legal affairs.
Sales & Marketing Commercialization
Diagnostic and life science companies face a marketing environment with tremendous fragmentation across disease hubs and customers – the consumer could be the clinical laboratory, the pharmaceutical company, or an academic researcher. There is a limited commercial window in which to maximize sales outcomes. In this environment, effective sales and marketing choices are essential to make the most of each product opportunity. We help organizations address a broad range of sales and marketing issues, including:
Commercialize New Products Successfully
Assess market opportunity for proposed new products, including sales forecasting and market definition.
Create and implement a new product launch strategy, including value proposition development for each proposed customer group.
Create and develop an effective Key-Opinion-Leader strategy.
Maximize Revenue of Existing Brands
Optimize inter-related marketing decisions, including segmentation, targeting, positioning, and promotional mix.
Drive Increased Sales Force Effectiveness
Design the sales force structure, size, and deployment to accommodate an evolving portfolio of products and changing customer needs.
Enable sales execution through effective customer segmentation, targeting, team selling, compensation plans, and performance tracking and reporting systems.
Integrate Sales Organizations Into a Global Marketplace
Determine the best size, structure, deployment, and systems for the global sales organization, and implement with speed and precision.
Account Based Marketing
A must have complementary strategy to concentrate sales & marketing resources on a defined set of high value accounts. This is data driven, targeted, and cost effective.
Product Strategy & Management
We help develop a Product Strategy to discover unfulfilled customer needs and bring to market products that satisfy those needs. The process has a sequence of proven steps: the situation is analyzed to identify opportunities, the product strategy is formulated for a value proposition, tactical decisions are made, a product plan is implemented, and the results are measured.